Telling the Story of River Bluff Trails Park

River Bluff Trails Park, a premier outdoor recreation destination, wanted to spotlight its unique appeal to both families seeking fun and expert mountain bikers looking for challenging purpose-built trails. 52Eighty Creative was tasked with creating a video series that celebrated the park’s dual-purpose identity, showing that it could be both a place for quality family time and a hub for serious riders.

A Destination for Families and Expert Riders Alike

Our video series highlighted the park’s versatility through two key themes:

  1. Family-Friendly Fun: Featuring families enjoying easy-going trails and scenic spots, this series captured the park as a welcoming environment for outdoor bonding, laughter, and exploration.

  2. Expert-Level Adventure: Showcasing skilled riders navigating purpose-built trails, jumps, and challenging terrain, these videos positioned the park as a destination for serious bikers in the region who seek high-quality trail experiences.

The Results

The video series was launched across digital and social platforms to maximize visibility. Key outcomes included:

  • Increased Awareness: The videos reached thousands of viewers, introducing many to the park’s offerings for the first time.

  • Enhanced Reputation: Feedback highlighted how the videos effectively showcased the park’s balance of family appeal and advanced trails, drawing interest from a wide range of outdoor enthusiasts.

  • Community Engagement: Social media posts featuring the videos sparked conversations, shares, and excitement about visiting the park.