1,861 Reasons to Celebrate
The Kansas Fairgrounds Foundation unveiled the 1861 Club, a state-of-the-art event venue on the Kansas State Fairgrounds, marking a first for Midwest fairgrounds. To announce this milestone, they partnered with 52Eighty Creative to develop a comprehensive campaign centered around the message: "1,861 reasons to love the new 1861 Club.
To generate excitement and awareness, we implemented a strategic campaign across multiple platforms:
Video Production: We produced engaging videos showcasing the 1861 Club's features, history, and the unique experiences it offers.
Radio Broadcasts: A series of radio spots highlighted the venue's opening and its significance to the community.
Billboard Advertising: Eye-catching billboards were placed in high-traffic areas, featuring the "1,861 reasons" message to pique public interest.
Social Media Ads: Targeted advertisements on platforms like Facebook and Instagram reached a broad audience, encouraging event bookings and visits to the 1861 Club.
Emphasizing the 1861 Club's Unique Appeal
The campaign highlighted several key aspects of the 1861 Club:
Historic Significance: Named after the year Kansas became a state, the 1861 Club embodies local heritage.
Modern Amenities: With nearly 15,000 sq. ft. of space, 30-foot ceilings, and state-of-the-art facilities, it offers a premier event experience.
Community Impact: As a project of the Kansas Fairgrounds Foundation, funds generated by the 1861 Club are reinvested into fairground improvements, benefiting thousands of visitors annually.