Preserving Heritage and Highlighting Excellence:

Hillyard Video Series

Celebrating a Legacy of Innovation and Family

Hillyard, a family-run manufacturer of soaps, chemicals, and gym floor finishes, approached 52Eighty Creative to create a video series that would showcase their unique company values, customer commitment, and historical impact. Through authentic leadership interviews and high-quality production, we developed a series of videos that captured the essence of Hillyard’s heritage and the people who make it extraordinary.

Crafting Stories That Matter

The video series focused on three core themes:

  1. Customer Service Excellence: This video highlighted Hillyard’s dedication to exceeding customer expectations. Leadership interviews provided genuine insights into the personal touch and responsiveness that set their service apart.

  2. Company Culture: Featuring heartfelt stories from employees and leadership, this video emphasized Hillyard’s commitment to treating staff like family. By showcasing their inclusive and supportive work environment, it illustrated how this culture translates into high-quality products and services.

  3. Basketball Heritage: Perhaps the most intriguing story in the series, this video delved into Hillyard’s pivotal role in basketball history. As a key innovator in gym floor finishes, Hillyard transformed the game by enabling safer, faster, and more reliable play. This piece celebrated their contributions to sports and their lasting legacy in athletic innovation.

Bringing the Vision to Life

Through unscripted leadership narratives and professional production, we created a video series that resonated deeply with Hillyard’s audiences:

  • Authentic Narratives: The interviews allowed leadership’s voices to shine, creating an emotional connection with viewers.

  • Professional Production: High-quality editing, sound design, and visual storytelling ensured a polished final product.

  • Comprehensive Messaging: The series cohesively communicated Hillyard’s values, blending their rich history with their forward-thinking approach.

The Results

Hillyard’s video series achieved remarkable outcomes, strengthening their brand and community engagement:

  • Increased Brand Awareness: The videos amplified Hillyard’s story across digital platforms, including their website and sales collateral.

  • Enhanced Customer Loyalty: Feedback from customers and employees underscored the emotional resonance and authenticity of the content.

  • Celebration of Heritage: The basketball heritage video, in particular, highlighted an often-overlooked aspect of their legacy, fostering pride within the Hillyard community.